Bureaucrats, darkmatter, Administrators
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→Consider where it is coming from
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It's important to have a long term plan that matches the organization's mandate and constituents, day to day changes consistent with your constituents, all the while keeping an eye out for 'disruptive' opportunities. | It's important to have a long term plan that matches the organization's mandate and constituents, day to day changes consistent with your constituents, all the while keeping an eye out for 'disruptive' opportunities. | ||
Eve Sibley, founder of [http://www.worldfoodgarden.org WorldFoodGarden.org], writes: | Eve Sibley, founder of [http://www.worldfoodgarden.org WorldFoodGarden.org], writes: | ||
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Marshall McLuhan states “We shape our tools, and afterwards our tools shape us.” New systems must be considered for their most simple and practical benefits, as well as their impact. Expectations must be managed to not expect too much out of the hype, yet still "expect the unexpected." | |||
For example, Twitter, a current craze, is presented in the media as a way to follow celebrities, or sent brief messages about our most mundane activities. But using Twitter as a "social search" - finding individuals currently available and interested in topics important to you (including activism, fundraising, regional and sectoral issues) opens up a whole new dimension. Some organizations use Twitter (and other "social media" like the more popular Facebook) as a tool for advocacy and fundraising. Searching for your organization's interests online can easily connect you to a potential vibrant, relevant network. | |||
==Technology applications== | ==Technology applications== | ||