| Image | Characteristics |
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Anti-tech Arnie | |
- believes that technological advancement is a synonym of dehumanization
- resists technological advances
- feels good in a familiar environment
- doesn’t know technology and can’t imagine its uses and benefits for himself
- believes technology is too complicated
- change might result in a situation where he needs to readjust and where he will lose control over his environment
- can be convinced if change is presented in a way he will realize it is not so complicated and that he can have some benefits
|
Bureaucrat Bev | |
- is very organized and structured
- likes when things fit in a frame, are systemized
- lacks creativity and autonomy from the administration of her organization
- change can mean disorder to her
- believes the use of rules, regulations, and formal authority guide performance
- will adopt change more easily when it is a top-down approach
- can be convinced if change is presented to her as if it will be part of her existing system, that it will have “rules” regulating it
|
Busy Betty Bee | |
- has a very full agenda; likes to have busy schedules
- believes what she is involved with to be the most important things
- wants change to be simple and easy to implement because she has not time to lose over adapting to a new situation
- change and new ideas must be presented has if they were ready to be implemented
- actively engaged in work, often zealous
- has difficulty understanding the benefits of change because she doesn’t even have time to realize a changing situation is presented to her
- can be convinced if the changes proposed can improve her ability to do things, to lighten her agenda (so she can take on more tasks!)
|
Innovator Irene | |
- wants to bring change within an organization
- self-motivated, curious, dedicated and interested in new ideas that can increase efficiency and improve the work environment
- believes work is a multidimensional environment where every aspects are connected and intertwined
- is creative and tries to find ways to convince colleagues to buy in
- needs to manage expectations and include as many people as possible
|
Iron-fisted RARRRR Thor | |
- has a firm view of things, he is hard to convince, is close-minded
- believes he has the right way of doing things and even thinking
- will not change his positions unless he is shown it can have benefits for him
- will adopt change in his own way
|
Mélanie Hughes | | |
Whiny Negate No No Nancy | |
- likes complaining and being negative about change and life in general
- doesn’t know how to articulate her opinions, thoughts
- feels like everything is complicated, useless or unimportant
- expresses her fear of change by whining
- can be convinced of adopting a change if we find answers to her complaining or find the incoherence in her whining discourse
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